which statement about public relations is correct

Investigate the truthfulness and accuracy of information released on behalf of those represented. Promoting harmful products can be damaging socially, professionally and personally. Online social media platforms such as Facebook and Twitter ensure that firms can get their messages heard directly and quickly. We never mention the fact that we all have Macs. Thank you!! This is not to overstate the third-person effect. Companies develop brands and specific products they want to sell. Our assumptions can be completely wrong and we may still find ourselves acting in ways to pre-empt or counteract the imagined behavior of the imagined other. There are different degrees of the third-person effect. Core Principle Public relations professionals work constantly to strengthen the publics trust in the profession. It originates from the public rath Show tab overview It is free. Commercial ventures also rely on this model. Behavioral phenomena, particularly changes in behavior, are driven by many variables, as we have discussed several times; however, if you want to begin to look at an advertising campaign, film or news documentary to examine its effects, this is the model to start with. New technologies have lengthened the news cycle, meaning that once something becomes news, it stays in the news for a very long time. Audiences varies; not just customers (examples: media, internal employees), Earned media: Publicity achieved through pitching or convincing journalists to cover your client or organization, Focused on drawing attention to the product through strategic placement and imagery, Component of marketing (falls under the umbrella of marketing efforts), Paid media: companies have to pay for advertisement creation, In 1982, Johnson & Johnsons Tylenol medication commanded 35% of the US over-the-counter analgesic. Conversely, dont blow minor incidents out of proportion or allow others to do so. b- Publicity-based public relations do not. PR campaigns promoted the image of the Saturn family, associating the company with powerful American values and giving Saturn owners a sense of community. Marketing emphasizes the promotion of products and services for revenue purposes. In some cases, PR has begun overtaking advertising as the preferred way of promoting a particular company or product. We do not want anyone to beat us to the bread and milk. This personal application is perhaps the greatest evidence of the impact of advertising and PR on modern culture. By providing the press with information favorable to the tobacco manufacturers and publicly promoting new filtered cigarettes, the campaign aimed to replace the idea that smoking was undeniably bad with the idea that there was disagreement over the effects of smoking. A PRSA member declares publicly that a product the client sells is safe, without disclosing evidence to the contrary. A member shall: Safeguard the confidences and privacy rights of present, former, and prospective clients and employees. Finally, the context of the campaign is often researched, including the possible consequences of the campaign and the potential effects on the organization. Global PR is a $14 billion industry. In this model, accuracy is not important and organizations do not seek audience feedback or conduct audience analysis research. Working with mass media (television, web sites, newspapers, magazines, and the like) by seeking publicity or responding to their interests in the organization. It still moves people along the purchase funnel, but there is usually added value in this type of content. Content marketingrefers to a common practice where brands produce their own content, or hire someone else to produce it, and then market that information as an alternative to advertising. Eventually, Nike created a vice president for corporate responsibility to deal with sweatshop issues.2. We respect all opinions and support the right of free expression. Organizations attempt to persuade an audience to take a certain point of view. To build trust with the public by revealing all information needed for responsible decision making. Responding to concerns, informing, and motivating and organizations current employees or members. Disclose financial interest (such as stock ownership) in a clients organization. For more information and resources, visit our Ethics Page. Undertaking activities within a community to maintain an environment that benefits both an organization and the community . Stories of travels to exotic locations to research and develop cosmetics were completely fabricated, as was the companys reputation for charitable contributions. They need to move from being interested to desiring a product if they are going to make the purchase. Accurately define what public relations activities can accomplish. BPs marketing firm developed a PR campaign that, at least on the surface, emulated the forward-looking two-way symmetric PR model. tool. This renaming helped New York City eliminate tons of sewage by shipping it to states that allowed biosolids (Stauber & Rampton, 1995). Brands might also use their influencer teams or their own internal marketing teams to follow viral social media trends and to create memes. A company will pay money to compensate a public figure, spokesperson, or influencer to use its logo or products. The PR program must describe its target audiencein most instances, PR programs are aimed at multiple audiences that have varying points of view and needs. Stakeholder theory identifies people who have a stake in a given institution or issue. For example, during the 1980s, the Marlboro Country Music Tour took famous country stars to major coliseums throughout the country and featured talent contests that brought local bands up on stage, increasing the audience even further. Demonstrating the need for and encouraging the public support charitable organization primarily through financial contributions. To fully understand the power of inbound marketing, ask yourself if you have ever become a brand advocate. The CEO of BP,Anthony Bryan Tony Hayward, lost his job because he made a major PR blunder when he said he just wanted his life back. Eleven people were dead. Disseminating planned messages through selected media to further an organizations interests. On one level, advertising is a simple concept. For example, a politician might decide to target your brand regardless of whether your business practices are ethical. Media literacy is about what enters your mind: what stays in (that is, what issalient) and what goes out. relations? Public relations may include an organization or individual gaining exposure to an audience through topics of public interest and news items. Messaging is the process of creating a consistent story around a product, person, company, or service. Examples of Improper Conduct Under this Provision: Core Principle Promoting healthy and fair competition among professionals preserves an ethical climate while fostering a robust business environment. For example, if an unknown brand launches a new product, people need to be made aware of both the brand and product. Colleges send informational brochures to potential students; a company includes an about section on its website. Franklin also took a printing press with him to produce leaflets and publicity notices that circulated through Pariss intellectual and fashionable circles. For the theory to work, it does not matter if the other is Democrats, Republicans, frat bros, Mexican people, snobby professors or slacker college students. Keep informed and educated about practices in the profession to ensure ethical conduct. The Water Environment Federation, a lobbying group representing the sewage industry, initiated a campaign to promote the application of sewage on farms during the early 1990s. Which of the following statements about advertising is correct? PRSA Member Statement of Professional Values This statement presents the core values of PRSA members and, more broadly, of the public relations profession. Before entering a managerial role, most public relation practitioners begin their career as a communication technician. Positive, assertive communication focuses attention on the most important aspects of the problem and moves the process forward to resolution, even in the face of antagonistic news media. One of the first professional PR experts, Bernays made the two-way asymmetric model his early hallmark. (Recall that framing was defined in Chapter 9.) The state of Louisiana undertook all rescue and clean-up operations in New Orleans. Costco and Sams Club even put limits on the number of large bags of rice people could purchase. Politics and PR have gone hand in hand since the dawn of political activity. A lot of that is because of the Internet, a lot of that is because of cable TV news (Associated Press, 2006). D. In addition to businesses, advertising is used by many types of organizations. As it turned out, the Kuwaiti girl was really the daughter of the Kuwaiti ambassador and had not actually witnessed any of the alleged atrocities (Parsons, 2005). Advertising correct incorrect * not completed. Report practices that fail to comply with the Code, whether committed by PRSA members or not, to the appropriate authority. (Recall that legacy media has been defined previously in this text to refer to platforms in existence before the transition to digital.) Preserve the integrity of the process of communication. He was concerned about another World War starting between the United States and China. First, we assume that other people have seen the messages we have. During the 1999 World Trade Organization protests in Seattle, activists targeted Starbucks and Nike stores for physical attacks such as window smashing. Which of the following statements is true about public Front groups: A member implements grass roots campaigns or letter-writing campaigns to legislators on behalf of undisclosed interest groups. The campaign came up with the word biosolids to replace the term sludge. D. E. Typically, shorter forms of public . We often presume that we know how individuals from other groups will think because we have seen messages in the media and we presume to know how the other will respond. You can imagine other people foolishly thinking a winter storm is going to be worse than it is and you can think to yourself you had better buy the bread and milk before those fools, but to them, you have become the fool. How does the bread and milk effect work? It is much less about promoting specific brands and more about promoting and maintaining the image of a brand, company or large corporation. It is about earning free news and social media coverage, but perhaps most importantly it is about managing crises so that people are not given a reasonnot to buy your products. Advertising is a relatively straightforward process, right? More restrained examples of this type of PR include the modern phenomenon of faded celebrities appearing on TV shows, such as Paula Abduls long-running appearances on American Idol. Advertising is synonymous with public relations. Each of us sets an example for each other as well as other professionals by our pursuit of excellence with powerful standards of performance, professionalism and ethical conduct. You should be aware as an information consumer that there are ongoing battles for your allegiance. For example, the massive Gulf of Mexico oil spill in 2010 became a PR nightmare for BP, an oil company that had been using PR to rebrand itself as an environmentally friendly energy company. The shoes also include a symbolic red dot on the toe with which to kick Nike. By focusing on a consistent design style in which every product reinforces the Apple experience, the computer company has managed to position itself as a mark of individuality. Chemical companies should prepare for chemical spills. PR is about promoting good relationships with your consumers, your employees and the communities where your products are made. Acknowledge that there is an obligation to protect and enhance the profession. An important part of maintaining a consistent brand is preserving the emotional attachment consumers have to that brand. Draws attention to public conversations and media coverage. Public service announcements like the one that shows your brain and your brain on drugs.. We are faithful to those we represent, while honoring our obligation to serve the public interest. B. Part 2: Public Relations Writing - Skills and Basics, The Evolving World of Public Relations : Beyond the Press Release. So much data exists on individual users and on the behavior of similar people who have made similar purchases that advertisers can try to target people at precisely the right moment to influence their purchase decisions. Question 2 1 pts. It involves developing consistent messages and content of uses that are so compelling people will come to the brand to experience them. This strategy served tobacco companies well up through the 1980s. Creating a sense of mystery around a brand generates an aura that bypasses the usual cynical take on commercial icons. All of the answers listed are correct It includes the use of speeches, corporate websites, and special event sponsorships It is usually more expensive and less cost-effective than traditional advertising. However, this book focuses on a public relations approach based particularly on writing for the media. In the 20th century, the term ATL advertising was associated with ad agency work (mostly mass media campaign ads), whereas BTL advertising referred to pamphlets, point-of-sale marketing and other relatively small tasks that ad agencies typically did not handle. Former President Bill Clinton described his political battles in terms of a brand war: [The Republicans] were brilliant at branding. a- The most common publicity-based tool is the news Instead, the point is that consistent messaging is a base requirement for advertising to work. They said they were about values. Be honest and accurate in all communications. Branding has been used to great effect in recent elections. please help me to solve these These values provide the foundation for the Code of Ethics and set the industry standard for the professional practice of public relations. Politics has also embraced branding. Sometimes the interests of different audiences and stakeholders vary, meaning several distinct but complementary messages must be created. Mass audiences may be in decline but entities who know how to build mass networks of users and how to successfully, if not always ethically, use their information are only starting to show their power. Wherever a message originates, even if it is as simple as clicking Share on Facebook, the S-M-C-R model starts again. Content produced for a brand should ethically be labeled as sponsored, but it is not always done. Kevin Roberts, the current CEO of Saatchi & Saatchi Worldwide, a branding-focused creative organization, has used the term lovemark as an alternative to trademark.

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